DIRECT MAIL
With direct mail, it’s imperative to grab the reader’s attention on the outside, so they will be compelled to see what’s on the inside…otherwise, it gets thrown out with the junk mail! There needs to be some type of “teaser” to create intrigue, so you must think “what’s in it for them?” What are you offering and what is the value to the customer? Then once the reader has opened the piece, the answer needs to be clear, and it should finish with a call to action of some kind.
PROCTORS THEATRE WALK OF STARS FUNDRAISING CAMPAIGN
PRICE CHOPPER BRAND TUNA MAILER
BAGEL FACTORY MAILER - 2ND PLACE AWARD
