https://www.djdesigns-deb.com/work daily 0.75 2020-08-19 https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc77eee652deaea60c82a9d/5bc77f2d53450a780be33abd/1539802370082/breakout+session+banner_deli.jpg Portfolio - Department Breakout Session Banner (10 different versions) https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc77eee652deaea60c82a9d/5bc77f290d9297d66e33a5d9/1539802337633/fallshowinvite_TP_11-5.jpg Portfolio - Trade Partner E-vite registration form https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc77eee652deaea60c82a9d/5bc77f2171c10beacc31678c/1540179476115/fallshowinvite_TP_11-4.jpg Portfolio - Trade Partner E-vite page 4 (Pages 1-3 were the same design as teammate e-vite) https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc77eee652deaea60c82a9d/5bc77f19c830250dc288b947/1539802223068/fallshowinvite_ASSOC_11-3.jpg Portfolio - Teammate E-vite page 3 https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc77eee652deaea60c82a9d/5bc77f104785d3d8064508f4/1539802211839/fallshowinvite_ASSOC_11-2.jpg Portfolio - Teammate E-vite page 2 https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc77eee652deaea60c82a9d/5bc77f060d9297d66e33a2d6/1539802084511/fallshowinvite_ASSOC_11-1.jpg Portfolio - Teammate E-vite page 1 https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc77eee652deaea60c82a9d/5bc77effb208fc50296bde96/1539802070098/fall+show+11_stage.jpg Portfolio - Stage Mockup https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc77eee652deaea60c82a9d/5bc77eef71c10beacc3163d7/1540179443094/fall+show+11_montage.jpg Portfolio - 2011 - "Being Helpful for the Holidays" Last year, we had determined our new brand vision was to be “Helpful” to our customers. This year’s show theme was to extend that to be “Helpful for the Holidays” and encourage our teammates to think about what they could specifically do to help our customers during the upcoming holiday season. Other assets (not shown) included teammate drink tickets, directory cover and giveaway entry form, convention center 8’ x 11’ hanging tapestry signs and 2’ x 5’ vertical pole banners and show floor signs. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc758528165f5cb8f8cbc47/5bc7585beef1a19f5ef11360/1539792087091/fall+show+08_montage_stage.jpg Portfolio - Stage Design “Sails” were created on the stage, accented with dramatic lighting. The theme logo, as well as alternating meaningful phrases from the book, were projected in light onto the sails. Photos of nautical images were hung on the outer sides of the stage. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc758528165f5cb8f8cbc47/5bc75852a4222f0c245578b3/1540179669262/fall+show+08_montage.jpg Portfolio - 2008 - "It's Your Ship" This year’s theme was based on the book by former U.S. Navy commander Michael Abrashoff, in which he explains the management principles that he used to command one of the Navy's most modern warships and how they can be used in a business environment. Nautical images carry out the “ship” theme, while quotes from the book were used in an interesting graphic manner to highlight many of these important principles. Other assets (not shown) included teammate and trade partner e-vites, convention center entrance welcome signs, teammate drink tickets, coupons & envelopes, trade partner name tags and trade partner presentation/cocktail reception e-vite. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc749c6e5e5f0014380a141/5bc74a919140b78386896c34/1539798073693/fall+show+invite+05_back.jpg Portfolio - Vendor Invitation back cover https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc749c6e5e5f0014380a141/5bc74a86104c7bcf9184edec/1539798066206/fall+show+invite+05_6-7.jpg Portfolio - Vendor Invitation pages 6-7 https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc749c6e5e5f0014380a141/5bc74a758165f564d3ab97fc/1539798057815/fall+show+invite+05_4-5.jpg Portfolio - Vendor Invitation pages 4-5 https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc749c6e5e5f0014380a141/5bc74a677817f71fc455b28c/1539798050260/fall+show+invite+05_2-3.jpg Portfolio - Vendor Invitation pages 2-3 The call-out quotes and text blocks accompanying the Wizard of Oz characters were thoughtfully chosen to relate to specific aspects of our business that would resonate with both vendors and teammates. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc749c6e5e5f0014380a141/5bc74a5ee79c70ca48adfebd/1539798037281/fall+show+invite+05_cover.jpg Portfolio - Vendor Invitation Cover https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc749c6e5e5f0014380a141/5bc749c6085229a73aa52411/1540344861286/fall+show+05_montage.jpg Portfolio - 2005 - "There's No Place Like Price Chopper" This year’s show theme played off the famous line from the Wizard of Oz, “there’s no place like home.” It was before I had any involvement in the show planning, but being a HUGE Wizard of Oz fan, this was right up my alley! So, I asked if I could take on the project. The show logo was designed to mimic the classic Wizard of Oz movie logo, and the invitation fonts were purposefully chosen to be reminiscent of that nostalgic thirties “MGM Movie” kind of feel. Other assets (not shown) included various posters and signing. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc74fb39140b7e80664cef1/5bc7745a4192029e6707e940/1539798139006/fs+vendor+invite+07_5.jpg Portfolio - Vendor E-vite registration form https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc74fb39140b7e80664cef1/5bc7625e41920267dcba0c38/1540179240940/fs+vendor+invite+07_4.jpg Portfolio - Vendor E-vite page 4 (Pages 1-3 were the same design as teammate e-vite) https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc74fb39140b7e80664cef1/5bc754c54192023832f7fb7b/1539790046226/fs+assoc+invite+07_1.jpg Portfolio - Teammate E-vite page 1 https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc74fb39140b7e80664cef1/5bc74fdd7817f71fc4560539/1539788933747/fs+assoc+invite+07-3.jpg Portfolio - Teammate E-vite page 3 https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc74fb39140b7e80664cef1/5bc74fd84192023832f7a202/1539788913202/fs+assoc+invite+07-2.jpg Portfolio - Teammate E-vite page 2 https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc74fb39140b7e80664cef1/5bc74fc11905f4450f1cb054/1539789120351/fall+show+07_montage_entrysigns.jpg Portfolio - Teammate Welcome Signs These signs were spaced out and placed inside the convention center, where busloads of teammates, as well as trade partners would enter. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc74fb39140b7e80664cef1/5bc74fb4e79c70ca48ae4dbb/1540183526904/fall+show+07_montage.jpg Portfolio - 2007 - "75th Anniversary" An illustrator was commissioned to design the 75th anniversary logo, so I designed the show logo to complement that. The imagery in all pieces throughout utilizes photographs of storefronts, associates, store departments, logos and Price Chopper Brand products from the company’s beginning in the thirties, up to the present. This created a true sense of nostalgia, to evoke an appreciation of our history and inspire teammate pride in working for a company that has been a family-owned business for 75 years. Other assets (not shown) included stage banners, staff dinner e-vite, vendor name tags and vendor presentation/cocktail reception e-vite. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc78968e5e5f0c6a89accfc/5e94e563badd4454b3a54069/1586816429740/fall+show+12_montage.jpg Portfolio - 2012 - "Helpful From the Inside Out!" Expanding on our new brand vision of being “Helpful” that was established 2 years prior, this year’s theme encouraged our teammates to look within themselves and think about how they could provide exceptional service and personally help our customers during the upcoming holiday season. The use of a teammate name badge image portrayed the very personal aspect of this theme, and when incorporated with the photo of a teammate holding it, gave the impression of an “inner light” or glow. Other assets (not shown) included powerpoint slide templates, teammate directory cover, drink tickets, giveaway sign & entry forms, coupons & envelopes, convention center 7’ x 8’ welcome entry sign with show logo and 8’ x 11’ hanging tapestry sign, show floor sign and trade partner name tags. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc78968e5e5f0c6a89accfc/5bc789c615fcc0b5f4f11a0b/1539804807200/best+of+the+best_back+cover.jpg Portfolio - Best of the Best Back Cover https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc78968e5e5f0c6a89accfc/5bc789b6e5e5f0c6a89ad272/1539804791116/best+of+the+best_inside.jpg Portfolio - Best of the Best Nominees Inside Spread https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc78968e5e5f0c6a89accfc/5bc789acf4e1fc6e882a9e3f/1539804923902/best+of+the+best_cover.jpg Portfolio - Best of the Best/Store of the Year Announcment Cover This was a new element that was added, to send a formal announcement of the “Best of the Best” Department Manager and “Store of the Year” nominees. The winners would be announced at a show reception. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc78968e5e5f0c6a89accfc/5bc789a8652deaea60c8e9b7/1539804650798/fallshow+invite_TP_12-5.jpg Portfolio - Trade Partner E-vite registration form https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc78968e5e5f0c6a89accfc/5bc789a1eef1a1215f5eabee/1540179581048/fallshow+invite_TP_12-4.jpg Portfolio - Trade Partner E-vite page 4 (Pages 1-3 were the same design as teammate e-vite) https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc78968e5e5f0c6a89accfc/5bc7899ac830250dc289791c/1539804603363/fallshow+invite_ASSOC_12-3.jpg Portfolio - Teammate E-vite page 3 https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc78968e5e5f0c6a89accfc/5bc78994e79c70906eb7f707/1539804589538/fallshow+invite_ASSOC_12-2.jpg Portfolio - Teammate E-vite page 2 https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc78968e5e5f0c6a89accfc/5bc7898d1905f4549414516f/1539804579719/fallshow+invite_ASSOC_12-1.jpg Portfolio - Teammate E-vite page 1 https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc78968e5e5f0c6a89accfc/5bc78980f4e1fc6e882a9b77/1539804563242/fall+show+12_montage_signs.jpg Portfolio - Convention Center Signing & Stage Design https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc78968e5e5f0c6a89accfc/5bc789737817f7e8a26898f9/1539804547633/fall+show+12_montage-2.jpg Portfolio - Various Signing Elements https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc774f19140b756d661b53e/5bc77536eef1a1215f5d4293/1539799325680/fallshowinvite10_TP-5.jpg Portfolio - Trade Partner E-vite registration form https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc774f19140b756d661b53e/5bc7752df9619a83fa98a9bd/1539799304009/fallshowinvite10_TP-4.jpg Portfolio - Trade Partner E-vite page 4 https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc774f19140b756d661b53e/5bc77524f4e1fc6e882932e5/1539800067941/fallshowinvite10_TP-3.jpg Portfolio - Trade Partner E-vite page 3 (Pages 1 & 2 were same design as teammate invite) Different appropriate messaging was used in the base of the graphic. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc774f19140b756d661b53e/5bc7751da4222f44a8887c58/1539799216427/fallshowinvite10_ASSOC-3.jpg Portfolio - Teammate E-vite page 3 https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc774f19140b756d661b53e/5bc77514e4966bd2e8780fcf/1539799204895/fallshowinvite10_ASSOC-2.jpg Portfolio - Teammate E-vite page 2 https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc774f19140b756d661b53e/5bc7750df9619a83fa98a6f7/1539799192573/fallshowinvite10_ASSOC-1.jpg Portfolio - Teammate E-vite page 1 https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc774f19140b756d661b53e/5bc774ff4785d3d806445792/1539802459479/fall+show+10_montage_signs.jpg Portfolio - Convention Center Signing & Stage Design Meaningful phrases relating to our brand vision welcomed teammates and trade partners to the show. For the stage, we were unable to print the banners in one piece at that large size, so they had to be printed in sections. That turned out to be a happy accident, because it lent itself to the idea of “putting pieces together” to build the brand, so we purposely left gaps between them. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc774f19140b756d661b53e/5bc774f171c10beacc30b5f1/1546280027083/fall+show+10_montage.jpg Portfolio - 2010 - "Building a Helpful Brand" Since last year’s show, we had determined that our brand vision was to be HELPFUL to our customers…in every way possible, so the theme of this year’s show reflected that. I worked with a very talented illustrator named Chris Dellorco to create the graphic of Price Chopper teammates “constructing” that brand vision. The sun rays behind the graphic were used throughout the elements to highlight meaningful phrases relating to our teammates’ role in building our brand. Other assets (not shown) included coupon envelopes, teammate drink tickets, trade partner name tags, convention center 4’ x 8’ entry sign with show logo and 2’ x 5’ vertical pole banners, teammate giveaway sign and entry forms, department breakout session signs and show floor signs. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc763d8eef1a1de19af7a0b/5bc774ad24a6949441eec948/1539798218734/tradepartner+invite+09_6.jpg Portfolio - Trade partner E-vite registration form https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc763d8eef1a1de19af7a0b/5bc764110852293e95208148/1539794939651/tradepartner+invite+09_5.jpg Portfolio - Trade Partner E-vite page 6 https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc763d8eef1a1de19af7a0b/5bc7640af4e1fc35e7cbe7ea/1539794909072/tradepartner+invite+09_4.jpg Portfolio - Trade Partner E-vite page 5 https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc763d8eef1a1de19af7a0b/5bc76404e2c4837296f361d5/1540179217488/tradepartner+invite+09_3.jpg Portfolio - Trade Partner E-vite page 4 (Pages 1-3 were the same design as teammate e-vite) https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc763d8eef1a1de19af7a0b/5bc763fee79c70906eb57dbf/1539794848381/fs+associnvite+09_3.jpg Portfolio - Teammate E-vite page 3 https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc763d8eef1a1de19af7a0b/5bc763f80d92979f763626a5/1549566604811/fs+associnvite+09_2.jpg Portfolio - Teammate E-vite page 2 Meaningful branding phrases "emanating" from the hands were used along with actual teammate photos to emphasize the idea that "everything and everyone matters." https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc763d8eef1a1de19af7a0b/5bc763f37817f7e8a2661119/1549568914458/fs+associnvite+09_1.jpg Portfolio - Teammate E-vite page 1 The person was actually a combination of 3 different images-the arms and hands were separate images I photoshopped together. I made the Price Chopper logo 3-D to look like they were actually holding a physical version of it. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc763d8eef1a1de19af7a0b/5bc763e57817f7e8a2661073/1540183785582/fall+show+09_montage_signs.jpg Portfolio - Convention Center Signing & Stage Design Additional teammate photos were also displayed on the left and right of the outermost screens. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc763d8eef1a1de19af7a0b/5bc763d89140b7241562518c/1540183571455/fall+show+09_montage.jpg Portfolio - 2009 - "Our Brand is in Your Hands" The company had begun a new branding initiative, and the goal was to get teammate buy-in, and really drive home the message that EVERYONE and EVERYTHING mattered in creating our brand image. Using a photo of a store teammate actually holding a sort of “ethereal” Price Chopper logo (which believe me, required a lot of Photoshop magic!) created an image to inspire teammate ownership and pride in our brand. Other assets (not shown) included a 7’ x 8’ convention center entry sign with show logo, teammate giveaway sign, entry forms and drink tickets, envelope stickers and trade partner name tags. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc6743eec212dd54a7dffaa/5bcd514a15fcc0be3c614713/1540182386798/bilinski+recipe+broch_open_pics.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc6743eec212dd54a7dffaa/5bcd5145ec212dd10f28666c/1540185291717/bilinski+recipe+broch_cover.jpg Portfolio This accordion-fold piece with perforations (meant to fit into a recipe box) featured recipe photographs on one side and instructions on the other, and was an award finalist in the Albany Ad Club Nori Awards (local Advertising Industry) competition. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc6743eec212dd54a7dffaa/5bc67476ec212dd54a7e0229/1539732627666/bilinski+recipe+broch_open_recipes.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc677af4785d32e9b2bca25/5bc677f9419202c44c58a3b1/1539733539538/lewistribute_back.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc677af4785d32e9b2bca25/5bc677f17817f735961e160a/1539733539598/lewistribute_14-15_smaller.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc677af4785d32e9b2bca25/5bc677e91905f466b33edd23/1539733539574/lewistribute_12-13_smaller.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc677af4785d32e9b2bca25/5bc677e01905f466b33edcbc/1539733539632/lewistribute_10-11_smaller.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc677af4785d32e9b2bca25/5bc677d7f9619ab93823326a/1539733539534/lewistribute_8-9_smaller.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc677af4785d32e9b2bca25/5bc677cdeef1a12e14c20798/1539733539565/lewistribute_6-7_smaller.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc677af4785d32e9b2bca25/5bc677c2419202c44c58a13c/1539733539534/lewistribute_4-5_smaller.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc677af4785d32e9b2bca25/5bc677b81905f466b33edb12/1539733446672/lewistribute_2-3_smaller.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc677af4785d32e9b2bca25/5bc677af24a694b020e045fb/1540247676356/lewistribute_cover.jpg Portfolio This piece was a tribute to honor our Chairman of the Board, who had passed away. The son of one of the original founders of our company, he had worked his way up from a stock boy to the very top, and was highly regarded and beloved by many. I was so honored to design this piece, and his sons, who were the 3rd generation of leadership, expressed their sincere gratitude for creating such a heartfelt tribute that showed what type of man their dad was, and would serve as a keepsake that would be treasured by thousands in our extended Price Chopper family, and generations to come. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc6328f71c10bf825042757/5bcd4e9a71c10b12827cac51/1540181666348/recruit_back.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc6328f71c10bf825042757/5bcd4e90eef1a115dd9a9e0a/1540181659831/recruit_14-15_smaller.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc6328f71c10bf825042757/5bc65a010d9297a25d59aa7c/1539725919885/recruit_2-3_smaller.jpg Portfolio Puzzle piece die-cut out of front cover. When opened, the “our mission” page reveals the puzzle piece cut out of the cover image. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc6328f71c10bf825042757/5bc65743b208fcfcf1807c4a/1539725145036/recruit_12-13_smaller.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc6328f71c10bf825042757/5bc6573353450a50185b7aed/1539725129226/recruit_10-11_smaller.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc6328f71c10bf825042757/5bc65733652deaacc3daa875/1539725162417/recruit_8-9_smaller.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc6328f71c10bf825042757/5bc632dc8165f568b70c3c2e/1539715822328/recruit_6-7_smaller.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc6328f71c10bf825042757/5bc632ccc830252bcd535b6e/1539715947840/recruit_4-5_smaller.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc6328f71c10bf825042757/5bc6328fb208fc34b96aa947/1540344382271/recruit_cover.jpg Portfolio This brochure was used to recruit store and department managers, as well as upper level corporate executive positions for the company. A gloss varnish was used on the cover, while inside, a spot varnish was used on the individual puzzle pieces for added “pop.” The puzzle piece over the Price Chopper storefront logo was die cut, so that part of the image was actually printed on the inside page underneath. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc670b6ec212dd54a7dd942/5bc670ece4966bfadc075aa3/1539731728116/july4+vp+sponsor.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc670b6ec212dd54a7dd942/5bc670c3b208fc68cd3dd5d1/1539731666151/july4+sponsor+letter.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc670b6ec212dd54a7dd942/5bc670b6c830252b777713fd/1540247409072/july4+sponsor+cover.jpg Portfolio This proposal was sent to various trade partners and companies to solicit sponsorship monies to help fund Price Chopper’s annual July 4th fireworks celebration at NY state’s capital plaza, our biggest community event of the year. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc67bbee5e5f01fcea0cb02/5bc67bc98165f55f00b43cc2/1539734490160/music+haven+back.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc67bbee5e5f01fcea0cb02/5bc67bbf8165f55f00b43c3a/1540247708376/music+haven+front.jpg Portfolio Music Haven Concert Series is a free summer concert series that brings a diverse variety of musical acts from all over the world to a local park. I designed the Music Haven logo, as well as the flyer. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc66caa0d9297f4c4aa1b0d/5bc66d1fe4966bfadc072831/1539730751813/classified+step+sheet_deadlines_8.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc66caa0d9297f4c4aa1b0d/5bc66d15e4966bfadc07278b/1539730751806/classified+step+sheet_rate_help_7.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc66caa0d9297f4c4aa1b0d/5bc66d0ceef1a12e14c18681/1539730751810/classified+step+sheet_rate+realestate_6.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc66caa0d9297f4c4aa1b0d/5bc66d059140b76ecb0b2338/1539730751806/classified+step+sheet_rate+wheels_5.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc66caa0d9297f4c4aa1b0d/5bc66cfb24a694b020dfc6d5/1539730751758/classified+step+sheet_format_4.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc66caa0d9297f4c4aa1b0d/5bc66cf2e2c483c657d8bd52/1539730687012/classified+step+sheet_reach_3.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc66caa0d9297f4c4aa1b0d/5bc66ceae79c70e9c7dbd034/1539730677346/classified+step+sheet_benefits_2.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc66caa0d9297f4c4aa1b0d/5bc66ce21905f466b33e558b/1539730751761/classified+step+sheet_what+is_1.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc66caa0d9297f4c4aa1b0d/5bc66cc4f9619ab93822ab2e/1539730751706/classified+folder_open+w-sheets.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc66caa0d9297f4c4aa1b0d/5bc66caaa4222f9ca06e5c1a/1540177015569/classified+folder_cover.jpg Portfolio With the goal of this pocket folder brochure being to promote how the Classified Ad Channel could help one to sell something, I used a fun and engaging “retro advertising” theme. Different step sheets placed in the pocket, with actual newspaper classified ads used as the header backgrounds, outlined specific information and program offers. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc67dd21905f466b33f2070/5bc67dfe104c7bf5cc89c03d/1539735102830/turkey+brochure_back.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc67dd21905f466b33f2070/5bc67df1b208fc68cd3e7126/1539735102768/turkey+brochure_6-7.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc67dd21905f466b33f2070/5bc67de5eef1a12e14c24e0a/1539735102824/turkey+brochure_4-5.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc67dd21905f466b33f2070/5bc67dd9f4e1fc89e0fe8a9d/1539735017852/turkey+brochure_2-3.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc67dd21905f466b33f2070/5bc67dd2104c7bf5cc89be05/1586463845255/turkey+brochure_cover.jpg Portfolio This seasonal piece was displayed in our Meat Department, with information on everything our customers would need to know about buying and preparing turkeys. (Unfortunately, it was very copy heavy) https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc673530852299b5cd0386c/5bc6736653450aa3a76f6486/1539732339683/july4+sponsor+09_back.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc673530852299b5cd0386c/5bc6735be2c483c657d90d10/1539732330569/july4+sponsor+09_inside_smaller.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc673530852299b5cd0386c/5bc673537817f735961de2d8/1540247457217/july4+sponsor+09_cover.jpg Portfolio This proposal was sent to various trade partners and companies to solicit sponsorship monies to help fund Price Chopper’s annual July 4th fireworks celebration at NY state’s capital plaza, our biggest community event of the year. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc6768815fcc0cd682d9988/5bc6768f1905f466b33ecce1/1539733147284/mda+golf_back.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc6768815fcc0cd682d9988/5bc67688e4966bfadc0798f0/1540247662688/mda+golf_front.jpg Portfolio This piece served as an invitation/sponsorship proposal for our annual golf tournament to raise money for MDA and ALS. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc4bcc40d9297596524afee/5bc5fcbbe2c483f9f26b9864/1539701972715/cmc+catalog_back+cover.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc4bcc40d9297596524afee/5bc5fc900d9297530ca29bd7/1549652465728/cmc+catalog_cover.jpg Portfolio To showcase the Price Chopper Supermarkets “upper tier” level of gourmet Private Label brand products, this piece was designed to be more of a “Harry & David” type of brochure, and not look like your typical supermarket flyer, which normally emphasizes the pricing. Instead, this piece focused on the brand "story" and product features, while the prices were secondary, and coupons and recipe ideas offered incentive for product trial, winning a First Place National Grocers’ Association Creative Choice award for “Best Private Label Ad.” I used the same fonts from the packaging for a consistent, cohesive brand look. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc4bcc40d9297596524afee/5bc4bcf4085229cda7064878/1539620104741/cmc+catalog_centerspread_smaller.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc4bcc40d9297596524afee/5bc4bce3c8302562e3308190/1539620165183/cmc+catalog_spread2_smaller.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc4bcc40d9297596524afee/5bc4bcc4f4e1fc1a24c9c35c/1549652497276/cmc+catalog_spread1_smaller.jpg Portfolio Products and copy were presented in a different and dynamic way, using a mixture of beauty shots and silhouetted product shots. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc663f9eef1a1c208cd98b2/5bcfcaf27817f7e09a991f78/1549652974683/marketing+folder_cover.jpg Portfolio This piece was developed to highlight co-marketing opportunities that Price Chopper could offer trade partners, based on our loyalty card program. Individual step sheets placed in the pocket outlined different programs that could be tailored to achieve a company’s goal. This brochure won a First Place National Grocers Association Creative Choice award for “Best Company to Company Marketing.” The cover image was a stock photo, but there was no version of it with the woman in the center in focus. So, we shot a photo of a colleague that looked similar, and I photoshopped her in place and blurred her to blend in on the cover, but inside she was in focus. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc663f9eef1a1c208cd98b2/5bc66474104c7b630bb4e32e/1539728527917/marketing+step+sheet_newsletter_5.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc663f9eef1a1c208cd98b2/5bc6646b7817f7a105611ae8/1539728527895/marketing+step+sheet_target+segment_4.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc663f9eef1a1c208cd98b2/5bc66463419202c44c57a30d/1539728495792/marketing+step+sheet_target+solo_3.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc663f9eef1a1c208cd98b2/5bc6645915fcc060bb7c699d/1539728527862/marketing+step+sheet_media_2.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc663f9eef1a1c208cd98b2/5bc664460852299b5ccf692d/1539728527858/marketing+step+sheet_research_1.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc663f9eef1a1c208cd98b2/5bc66426104c7b630bb4df69/1549653047477/marketing+folder_inside_w-step+sheets.jpg Portfolio Folder open, with step sheets in pocket. I chose a "techno" computer font for the headers, since the piece was focusing on emerging technologies. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc66280c83025d3747a67b5/5bc662907817f7a10560f6e5/1539728028176/fmm_backpg.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc66280c83025d3747a67b5/5bc662887817f7a10560f690/1539728020972/fmm_inside_smaller.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc66280c83025d3747a67b5/5bc6628071c10bb5312d38e7/1540176987651/fmm_frontpg.jpg Portfolio This piece was for a program in which we partnered with Cornell Cooperative Extension and Eat Smart New York, aligning with the national “Family Mealtimes Matter” campaign, to encourage families to eat more meals together. I designed the logo, as well as the flyer. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc65bb9b208fcfcf180c13c/5bc65e8a419202705c919b01/1549653350768/tpi+folder_first+flap+open.jpg Portfolio Opening the front cover revealed the company's story and what they do, as well as the die cut pocket page. The screened script type in the background highlighted one of their "selling points" as well as served as a graphic element. The gold arrows lead the reader throughout the piece from one page to another and one section to another. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc65bb9b208fcfcf180c13c/5bc65c25e79c7058a61a8580/1539727224365/tpi+folder_back.jpg Portfolio Back cover. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc65bb9b208fcfcf180c13c/5bc65c1c7817f7a10560970a/1549653414812/tpi+folder_fully+open.jpg Portfolio Brochure fully open - each section explained specific services and benefits. I chose to use duotones of the photos utilizing the colors from their logo and a complementary blue for a simple muted color scheme. Gold arrow on the globe pocket points to where business card would be inserted. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc65bb9b208fcfcf180c13c/5bc65bb9e4966ba5f55570a1/1540176973531/tpi+folder_cover.jpg Portfolio Brochure to highlight the outsourced human resources, payroll and benefits services the company provides. Front cover was enhanced with embossing on the globe image, and metallic gold ink was used throughout the piece to give it a high-end feel. This piece was an award finalist in the Albany Ad Club Nori Awards (local Advertising Industry) competition. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc693c971c10b100f2cf1f9/5bcfcb59eef1a11c4c6d2e9d/1549654379720/tuna+brochure_inside.jpg Portfolio The inside spread touts the quality attributes, cost value and selling points of our tuna, while appetizing recipe photos promote product trial. The ocean water background speaks to product freshness. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc693c971c10b100f2cf1f9/5bc698f20d9297f4c4ac1125/1539742110922/tuna+brochure_flaps+opening.jpg Portfolio Cover panels opened as a gatefold for a more interesting presentation. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc693c971c10b100f2cf1f9/5bc698ea0d9297f4c4ac10f6/1549654310487/tuna+brochure_cover+closed.jpg Portfolio This direct mail piece was targeted based on our loyalty card data to specific customers who did not, or did not frequently purchase Price Chopper Brand Tuna. Recipes add appetite appeal and encourage product trial, while a coupon offer adds additional incentive. The headline plays off "catching fish" and the teaser encourages the reader to open the piece for money-saving offer. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc693c971c10b100f2cf1f9/5bc693e2ec212dd54a7f5f4f/1549654384776/tuna+brochure_mail+panel.jpg Portfolio Mail panel. The headline and money-saving teaser engage the reader to open the piece. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc68ef553450aa3a77096a2/5bc68fe8a4222f9ca06fea2d/1539740454318/proctors+brochure_inside.jpg Portfolio Brochure Inside Spread https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc68ef553450aa3a77096a2/5bc68fdf9140b76ecb0cb30f/1539740561562/proctors+brochure_back.jpg Portfolio Brochure Back Panel https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc68ef553450aa3a77096a2/5bc68fc8c830252b77786a58/1539740376073/proctors+brochure_inside+flap.jpg Portfolio Brochure Inside Flap https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc68ef553450aa3a77096a2/5bc68fc1c830252b77786a18/1539740449724/proctors+brochure_cover.jpg Portfolio Brochure Cover https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc68ef553450aa3a77096a2/5bc68f28f9619ab93824316e/1539740570486/proctors+return+env.jpg Portfolio Return Envelope https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc68ef553450aa3a77096a2/5bc68f230852299b5cd16971/1539740566854/proctors+outer+env.jpg Portfolio Outside Envelope https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc68ef553450aa3a77096a2/5bc68ef615fcc0cd682eaa2c/1540344473684/proctors+letter.jpg Portfolio A beloved historic Theatre dating back to the early 1900s, Proctor’s came up with the idea to build a “Walk of Stars” that would consist of names of stars who had performed in the theatre, and names of those who contributed to the campaign, thus also making them “stars.” Using actual architecutural drawings of the walkway and copy referencing making them stars draws people in and makes them feel special to be part of this exciting plan. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc699bf652dea017c1c32ad/5bcd54b8c830250ce98afcf1/1540183257921/bagel+factory_letter.jpg Portfolio This package was mailed to customers in the demographic area of this store, where a new Bagel Factory Department had opened. The letter from the store manager with a coupon offer adds a personal touch, while the enclosed brochure boasts the quality of the authentic old-fashioned bagels, our own brand of cream cheeses, and other offerings, and also encourages frequent purchases with the Bagel Club Card. This piece received Runner Up distinction for “Grand Opening/Special Event Ad” in the National Grocers Association Creative Choice Awards. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc699bf652dea017c1c32ad/5bc69fc815fcc0cd682f6699/1539743708489/bagel+factory+brochure_inside.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc699bf652dea017c1c32ad/5bc69e40e2c483c657dae7dd/1539743707443/nutrition+facts.jpg Portfolio 2-sided Nutrition Facts Card https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc699bf652dea017c1c32ad/5bc69ab59140b76ecb0d2eed/1539743707443/bagel+factory_envelope.jpg Portfolio Envelope https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc699bf652dea017c1c32ad/5bc69a82104c7bf5cc8b008a/1539743707387/bagel+factory+brochure_back+panel.jpg Portfolio Brochure Back Panel https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc699bf652dea017c1c32ad/5bc69a65e4966bfadc0924c0/1539743028199/bagel+factory+brochure_inside+panel.jpg Portfolio Brochure Inside Flap https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc699bf652dea017c1c32ad/5bc69a5a652dea017c1c3895/1539743431750/bagel+factory+brochure_cover.jpg Portfolio Brochure Cover - the use of uncoated, grainy stock gave the entire package an “earthy, natural” feel. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3dcc1905f4acc5493fd6/5bca3f43f4e1fcc7433ce0e8/1539981136333/mohon+winter+guard+program_16_58.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3dcc1905f4acc5493fd6/5bca3f3b08522904d546d5eb/1539981847276/mohon+winter+guard+program_16_57.jpg Portfolio This page was designed to appeal to the members of all guards in attendance. Using inspirational quotes and the color guard weapon reference, I wanted to create something inspirational that they could really relate to. This was easy for me, because I WAS them, 30 years earlier. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3dcc1905f4acc5493fd6/5bca3f3b8165f5d2ff71a0c5/1539981253139/mohon+winter+guard+program_16_42.jpg Portfolio Having been in guard myself in high school, this was something I was extremely passionate about. I wanted to place an inspirational ad from myself to the kids, to illustrate what being in guard had taught me and the lessons I carried throughout life. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3dcc1905f4acc5493fd6/5bca3e9f71c10b817ab8ab71/1539980978583/mohon+winter+guard+program_16_34.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3dcc1905f4acc5493fd6/5bca3e8808522904d546cd22/1539980951085/mohon+winter+guard+program_16_30.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3dcc1905f4acc5493fd6/5bca3e88e2c483357c3b5e3e/1539980966742/mohon+winter+guard+program_16_28.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3dcc1905f4acc5493fd6/5bca3e2b71c10b817ab8a495/1539980922034/mohon+winter+guard+program_16_26.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3dcc1905f4acc5493fd6/5bca3e20652dea6440d25b52/1549648569751/mohon+winter+guard+program_16_24.jpg Portfolio Using photos of past years' performances, along with current year head shots and "action" photos and an interesting layered type presentation create a dynamic and unconventional layout. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3dcc1905f4acc5493fd6/5bca3e1aeef1a18bfb1d9b35/1539980922017/mohon+winter+guard+program_16_23.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3dcc1905f4acc5493fd6/5bca3e1af4e1fcc7433cd10d/1539980922005/mohon+winter+guard+program_16_22.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3dcc1905f4acc5493fd6/5bca3df9e2c483357c3b54fa/1539980921974/mohon+winter+guard+program_16_20.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3dcc1905f4acc5493fd6/5bca3df30d929763618fb4a1/1539980921958/mohon+winter+guard+program_16_19.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3dcc1905f4acc5493fd6/5bca3ded24a6942ad5ce8fee/1539980921919/mohon+winter+guard+program_16_18.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3dcc1905f4acc5493fd6/5bca3dede2c483357c3b53e9/1549647599379/mohon+winter+guard+program_16_15.jpg Portfolio This is the write-up for the guard's show theme, which also appeared in the program books of all other competitions they attended that season. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3dcc1905f4acc5493fd6/5bca3dd64192021c2bc48170/1539980921955/mohon+winter+guard+program_16_6.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3dcc1905f4acc5493fd6/5bca3dd0e4966b49352b384d/1539980921953/mohon+winter+guard+program_16_5.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3dcc1905f4acc5493fd6/5bca3dcce2c483357c3b5166/1539980921915/mohon+winter+guard+program_16_2.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3dcc1905f4acc5493fd6/5bca3dccec212d52c6f7d620/1549647462856/mohon+winter+guard+program_16_1.jpg Portfolio - Mohonasen Winter Guard This was for the home competition of a local competitive high school indoor winter color guard. The "Colors in Motion" graphic was designed to mimic the Marching Band's "Sounds in Motion" logo, replacing the music staff with rainbow colors and adding a flag to the type. I took photos of their flags and stepped them out from in focus to blurred to simulate "motion" and also used their floor tarp as a background, along with the "Masquerade Party" envelope, which was the theme of their show. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca4687e79c70f82fc1c53e/5bca46a7f4e1fcc7433d5384/1539983079332/HHAC+Program+2011_10.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca4687e79c70f82fc1c53e/5bca469f0852293a7b649529/1539983020929/HHAC+Program+2011_8.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca4687e79c70f82fc1c53e/5bca46937817f77a75c4a2c3/1539983079317/HHAC+Program+2011_6.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca4687e79c70f82fc1c53e/5bca46910d929799d7a67680/1539983011130/HHAC+Program+2011_4.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca4687e79c70f82fc1c53e/5bca4688f9619a3c410ecccf/1539982995419/HHAC+Program+2011_3.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca4687e79c70f82fc1c53e/5bca46884192025294f29ada/1539983547977/HHAC+Program+2011_1.jpg Portfolio - Hamilton Hill Arts Center This was for a local non-profit organization whose mission is to promote the knowledge, preservation and continued development of African and African-American culture and art, and offers a wide variety of programs and services to children and adults of all ages. The cover artwork was created by a former Arts Center member. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca443371c10b817ab8fc6d/5bca44a30d92976361901a76/1539982528535/bhm+creative+exp+book+18-45.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca443371c10b817ab8fc6d/5bca44a208522904d547294c/1539982528535/bhm+creative+exp+book+18-41.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca443371c10b817ab8fc6d/5bca449fb208fc863ee96383/1539982528558/bhm+creative+exp+book+18-39.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca443371c10b817ab8fc6d/5bca449c24a6942ad5cef259/1539982528536/bhm+creative+exp+book+18-36.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca443371c10b817ab8fc6d/5bca449ce2c483357c3bb7b8/1539982528532/bhm+creative+exp+book+18-32.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca443371c10b817ab8fc6d/5bca447df9619a0d9427761a/1539982528470/bhm+creative+exp+book+18-29.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca443371c10b817ab8fc6d/5bca447ca4222fe64d45d89d/1539982528476/bhm+creative+exp+book+18-28.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca443371c10b817ab8fc6d/5bca447aec212d7fe2e70533/1539982528456/bhm+creative+exp+book+18-24.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca443371c10b817ab8fc6d/5bca447ae5e5f0492860327f/1539982528460/bhm+creative+exp+book+18-17.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca443371c10b817ab8fc6d/5bca44618165f5d2ff71eb8c/1539982528412/bhm+creative+exp+book+18-13.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca443371c10b817ab8fc6d/5bca445ee79c70f82fc1a073/1539982528412/bhm+creative+exp+book+18-12.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca443371c10b817ab8fc6d/5bca4459e79c70f82fc19fae/1539982528355/bhm+creative+exp+book+18-10.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca443371c10b817ab8fc6d/5bca4459eef1a18bfb1dfcec/1539982528292/bhm+creative+exp+book+18-8.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca443371c10b817ab8fc6d/5bca4438104c7b165f430773/1539982528419/bhm+creative+exp+book+18-6.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca443371c10b817ab8fc6d/5bca44378165f5d2ff71e709/1539982528408/bhm+creative+exp+book+18-4.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca443371c10b817ab8fc6d/5bca443408522904d5472042/1539982528340/bhm+creative+exp+book+18-3.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca443371c10b817ab8fc6d/5bca4434c830257cfd43f756/1549649704674/bhm+creative+exp+book+18-1.jpg Portfolio - Black History Month Creative Expressions Contest This was for a local contest, in which students submit essays and artwork about influential and important figures and events in black history. The booklet was 48 pages, with 17 essays, 12 works of art and 2 oratorical submissions, but for editing purposes I am displaying just a few representative pages for each section. I used different fonts for each essay, to illustrate the individuality of each student. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca49011905f4e9ee0aca43/5bca4917ec212d7fe2e754ff/1539983651658/human+rights+comm+bfast+program_18_34.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca49011905f4e9ee0aca43/5bca490d9140b70e64808b5f/1539983642396/human+rights+comm+bfast+program_18_6.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca49011905f4e9ee0aca43/5bca490aeef1a1cc8aad9d7d/1539984515458/human+rights+comm+bfast+program_18_4.jpg Portfolio Dr. Martin Luther King’s Principles of Non-Violence are stated throughout, in support of the Human Right’s Commission’s goal of social justice. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca49011905f4e9ee0aca43/5bca4901ec212d7fe2e75406/1539983629538/human+rights+comm+bfast+program_18_2.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca49011905f4e9ee0aca43/5bca4901e5e5f04928607cfd/1539984407446/human+rights+comm+bfast+program_18_1.jpg Portfolio - Schenectady County Human Rights Commission Annual awards breakfast program for local organization whose mission is to foster mutual respect and enhance understanding among all racial, religious and ethnic groups in Schenectady County, and to assist individuals in securing their legal rights. The image of multi-ethnic hands around a globe illustrates the idea of people of all races working together to make a better world. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca4ccc8165f5ff73e6f4f3/5bca4ce315fcc07b0555d0ec/1539984623893/schdy+hrc+mlk+coalition+program_12.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca4ccc8165f5ff73e6f4f3/5bca4cdda4222fe64d4650c9/1539984614708/schdy+hrc+mlk+coalition+program_6.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca4ccc8165f5ff73e6f4f3/5bca4cd74785d36804119900/1539984619811/schdy+hrc+mlk+coalition+program_5.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca4ccc8165f5ff73e6f4f3/5bca4cd50852293a7b64ee57/1539984610071/schdy+hrc+mlk+coalition+program_4.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca4ccc8165f5ff73e6f4f3/5bca4ccd4192025294f2f4c3/1539984600985/schdy+hrc+mlk+coalition+program_2.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca4ccc8165f5ff73e6f4f3/5bca4ccdec212d7fe2e78267/1539985143806/schdy+hrc+mlk+coalition+program_1.jpg Portfolio - Martin Luther King, Jr. Coalition A sub-group of the Schenectady County Human Rights Commission, the MLK Coalition is committed to sustaining Dr. King’s dream of justice and equality for all. This annual event takes place on Martin Luther King, Jr. Day to commemorate his life, and influence on civil rights. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca4f370d929799d7a6f087/5bca4f5f4192025294f3126b/1539985261823/soroptimist+garden+tour+program_18_14.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca4f370d929799d7a6f087/5bca4f5fe5e5f0492860cace/1539985268342/soroptimist+garden+tour+program_18_12.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca4f370d929799d7a6f087/5bca4f56f9619a3c410f4531/1539985253566/soroptimist+garden+tour+program_18_10.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca4f370d929799d7a6f087/5bca4f4cf9619a3c410f44b7/1539985242289/soroptimist+garden+tour+program_18_8.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca4f370d929799d7a6f087/5bca4f43b208fcce855180c0/1539985251557/soroptimist+garden+tour+program_18_6.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca4f370d929799d7a6f087/5bca4f42a4222fe64d466cdc/1539985233031/soroptimist+garden+tour+program_18_4.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca4f370d929799d7a6f087/5bca4f38ec212d7fe2e79e8e/1539985589159/soroptimist+garden+tour+program_18_2.jpg Portfolio Dotted lines playfully move across the spreads to simulate the movement of a bee, or perhaps a butterfly, moving from one garden to another. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca4f370d929799d7a6f087/5bca4f384785d3680411b477/1539985385473/soroptimist+garden+tour+program_18_1.jpg Portfolio - Soroptimist Garden Tour This was for a local non-profit organization made up of women volunteers who raise funds to support organizations which support women and girls. Their annual garden tour is one of their biggest fundraising programs. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3845f9619aa34c5ff760/5bca39a97817f70723fc5b57/1539979735663/mohonasen+home+show+program_59.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3845f9619aa34c5ff760/5bca399f71c10b1b41d6ef94/1539979735674/mohonasen+home+show+program_51.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3845f9619aa34c5ff760/5bca399f652dea6440d2124c/1539979735551/mohonasen+home+show+program_38.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3845f9619aa34c5ff760/5bca397b1905f4391d64203b/1539980687423/mohonasen+home+show+program_36JN.jpg Portfolio These were ads I designed for my nephew, who was a senior. One from my sister, and the other from myself. (many parents would submit ads for their children who were graduating seniors) https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3845f9619aa34c5ff760/5bca396f9140b7d67461f0ed/1539979735614/mohonasen+home+show+program_35.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3845f9619aa34c5ff760/5bca396ff4e1fc4d001b1fc8/1539979642894/mohonasen+home+show+program_34.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3845f9619aa34c5ff760/5bca391ae5e5f0cd07cec820/1539979563531/mohonasen+home+show+program_32.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3845f9619aa34c5ff760/5bca39170d92970218a7fc29/1539979566833/mohonasen+home+show+program_30.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3845f9619aa34c5ff760/5bca390ae4966b49352aedd6/1539980573220/mohonasen+home+show+program_28.jpg Portfolio These next two spreads were designed in honor of their beloved former “legendary” Band Director, who had built their marching program, and former Color Guard Director, who had sadly both passed away the same year. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3845f9619aa34c5ff760/5bca3909b208fc1628584a82/1539980363800/mohonasen+home+show+program_26.jpg Portfolio I thought it was important to show photos of them practicing, since they do SO much of it! https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3845f9619aa34c5ff760/5bca38de104c7b97ee75c2ab/1539979493082/mohonasen+home+show+program_24.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3845f9619aa34c5ff760/5bca38d3a4222f6c9bbbdb3f/1539979490730/mohonasen+home+show+program_22.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3845f9619aa34c5ff760/5bca38d3f4e1fc4d001b12f5/1539979489918/mohonasen+home+show+program_21.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3845f9619aa34c5ff760/5bca3886c830251be4723d1d/1539979408627/mohonasen+home+show+program_20.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3845f9619aa34c5ff760/5bca388071c10b1b41d6dd4b/1539979412922/mohonasen+home+show+program_18.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3845f9619aa34c5ff760/5bca3877e2c483d10804a52a/1539980303153/mohonasen+home+show+program_16.jpg Portfolio I had designed the “Pen of Freedom” t-shirt for this year’s show theme, so I also designed their show write-up, that would also appear in programs for other competitions they attended. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3845f9619aa34c5ff760/5bca3877e5e5f0cd07cebf34/1539979396447/mohonasen+home+show+program_14.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3845f9619aa34c5ff760/5bca38547817f70723fc4780/1539979354992/mohonasen+home+show+program_13.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3845f9619aa34c5ff760/5bca384f7817f70723fc472c/1539979351670/mohonasen+home+show+program_12.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3845f9619aa34c5ff760/5bca384ce5e5f0cd07cebca3/1539979345058/mohonasen+home+show+program_7.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3845f9619aa34c5ff760/5bca384ac830251be4723918/1539979350632/mohonasen+home+show+program_6.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3845f9619aa34c5ff760/5bca3846104c7b97ee75ba12/1539979340114/mohonasen+home+show+program_2.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bca3845f9619aa34c5ff760/5bca3846a4222f6c9bbbd2d3/1539980195096/mohonasen+home+show+program_1.jpg Portfolio - Mohonasen Marching Band This was for a local high school marching band’s home competition (my nephew was a drummer in the band, so I HAD to do it!) My goal was to create an engaging “yearbook” type of piece that both the students, staff and parents would treasure as a keepsake. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bcd16ae8165f55241fe2646/5bce3849f4e1fc088f692c6b/1540241523314/annual+report_2000.jpg Portfolio - 2000 Golub Corp. Annual Report Cover The direction for this year was to represent the future of the company. Storefront and department photos, images of our new and emerging technology, along with the planet earth, work together to create an engaging layout with a “futuristic” vibe. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bcd16ae8165f55241fe2646/5bcd16ae104c7b8195a5f2e3/1540345214447/annual+report+cover_darker+type.jpg Portfolio - 2003 Golub Corp. Annual Report Cover The direction for this cover was to represent the idea that opening new stores was the key to the company’s future success. I featured new stores that had opened over the last fiscal year, and highlighted the stores that would be opening during the upcoming fiscal year. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bcd39d7a4222f55bdd92344/5bcd39eee2c483bd454c26aa/1540176387365/bagel+factory+wrap_back.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bcd39d7a4222f55bdd92344/5bcd39e353450a8374e256b9/1540176369195/bagel+factory+wrap_inside.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bcd39d7a4222f55bdd92344/5bcd39d84785d3d9aac893ab/1540184897281/bagel+factory+wrap_cover.jpg Portfolio This piece was a wrap around our weekly sales flyer and promoted a 10¢ sale in our Bagel Factory, which touts authentic old-fashioned bagels, our own line of cream cheeses, sandwiches, and more…taking second place honors for “Best Special Event Ad” in the National Grocers Association Creative Choice Awards. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bcd0382104c7b8195a530bf/5bcfcc8ee2c4833fefe795f0/1540344990346/cmc+mag+spread2_smaller.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bcd0382104c7b8195a530bf/5bcfcc81e79c70337569fd13/1548714202500/cmc+mag+spread1_smaller.jpg Portfolio To showcase our “upper tier” level of gourmet Private Label brand products, these spreads were designed to have more of a “Harry & David” type of feel, and not look like your typical supermarket ad, which normally emphasizes the pricing. Instead, the focus was on the brand "story" and product features, while coupons offered incentive for product trial. They appeared in the Price Chopper “Cooking and Entertaining” magazine, and won a First Place National Grocers Association Creative Choice award for “Best Private Label Ad.” https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5d4c9d009e23070001e5b46d/5d4c9d006d051e000186894b/1565302429986/lushywino_comps_FINAL.jpg Portfolio This project was to typographically design fun, catchy phrases to be etched onto wine glasses, for a web site that sells novelty wine products. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc68ab5f9619ab93824028e/5bc68d58b208fc68cd3f1581/1539739002451/schdy+silhouettes+invite+inside.jpg Portfolio Inside, the 60th anniversary logo screened in various shades and sizes serves as an interesting graphic pattern. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc68ab5f9619ab93824028e/5bc68ad0c830252b77783497/1539738764481/schdy+silhouettes_outer+env.jpg Portfolio Envelope https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc68ab5f9619ab93824028e/5bc68aceeef1a12e14c2d7e2/1549654615671/schdy+silhouettes+invite_back.jpg Portfolio Back cover. The organization's mission statement and copy below further enhances their cause. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc68ab5f9619ab93824028e/5bc68ab515fcc0cd682e7c29/1540176865385/schdy+silhouettes+invite_cover.jpg Portfolio Invitation for the 60th Anniversary Annual Scholarship Dinner fundraiser for a local non-profit organization made up of African-American women, whose mission is to improve social relations and stimulate community empowerment. The image speaks to the ethnic makeup of the group and their caring nature, while the descriptive words speak to what the organization stands for and also serve as a graphic pattern. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc688cdb208fc68cd3ee672/5bc689461905f466b33f9e6a/1539738249523/bsc_rsvp.jpg Portfolio RSVP Card https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc688cdb208fc68cd3ee672/5bc68941f4e1fc89e0ff0865/1539738169547/bsc_outer+env.jpg Portfolio Envelope https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc688cdb208fc68cd3ee672/5bc6893ab208fc68cd3eeb00/1539737918336/bsc_invite+back.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc688cdb208fc68cd3ee672/5bc68935e4966bfadc08668c/1539737917535/bsc_invite+inside.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc688cdb208fc68cd3ee672/5bc6893053450aa3a7705b15/1540176851975/bsc_invite+cover.jpg Portfolio A retro sixties “Sputnik” feel makes this package fun and inviting (no pun intended)! https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bce4a3aec212dfc5e903e12/5f3da119473c4c7b68847b15/1597874485438/resume_pg2.jpg Portfolio - Personal Resume (page 2) https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bce4a3aec212dfc5e903e12/5f3da0ea103684613cf0b184/1597874449824/resume_pg1.jpg Portfolio - Personal Resume (page 1) https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bce4a3aec212dfc5e903e12/5d52e70ea3cfa700015ba668/1565714279347/djdesigns+stationery+comp.jpg Portfolio - djDesigns (my personal logo) https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bce4a3aec212dfc5e903e12/5c82fee408522903c3952181/1552088837957/dmd+stationery+comp.jpg Portfolio - DMD Property Ventures https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bce4a3aec212dfc5e903e12/5bce4a651905f44d8efb5975/1540246380724/schdy+silhouettes_60thAnn_letterhead_mockup.jpg Portfolio - Schenectady Silhouettes 60th Anniversary https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bce4a3aec212dfc5e903e12/5bce4a5024a694f04b260f46/1540246364194/hhac+50th+stationery+comp.jpg Portfolio - Hamilton Hill Arts Center 50th Anniversary https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bce4a3aec212dfc5e903e12/5bce4a46f4e1fc7a6e5b68fd/1540246319238/now+ent+stationery+comp.jpg Portfolio - Now Entertainment https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bce4a3aec212dfc5e903e12/5bce4a3bf9619aa13988c898/1540246289157/golub+stationery+comp.jpg Portfolio - Price Chopper/Golub Corporation https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bcd27b5ec212dd10f26cba0/5bec54f0cd83661bf06457ea/1542215134392/mohon_american+canvas_front.jpg Portfolio - "American Canvas" 2016 The band’s field show theme for this year was a tribute to three iconic American artists: Andy Warhol, Norman Rockwell, and Jackson Pollack. Images of their famous paintings represent each artist, while the paint swatches, paintbrush and brush stroke typeface give it an artistic feel. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bcd27b5ec212dd10f26cba0/5bcd2b0fe5e5f0b9fb0a3871/1542214865810/mohon_american+canvas_back.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bcd27b5ec212dd10f26cba0/5bcd2af11905f420e2def954/1540172532251/mohon_pen+of+freedom_back.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bcd27b5ec212dd10f26cba0/5bcd2aec9140b75645284bdb/1540172596688/mohon_pen+of+freedom_front.jpg Portfolio - "Pen of Freedom" 2015 The band’s field show theme for this year was about the writing of the Star Spangled Banner in 1814. The quill pen with the American Flag superimposed on it represents that time period, while the lyrics to the song serve as a background design pattern. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5f3da36f108f5d1557ab8a1a/5f3da381cab67d21d2179845/1597875084752/wheaties_brian.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5f3da36f108f5d1557ab8a1a/5f3da379db153972b663e17d/1597875079982/wheaties_dan.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5f3da36f108f5d1557ab8a1a/5f3da37834cb6c1973b0d9fb/1597875077302/wheaties_jim.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5f3da36f108f5d1557ab8a1a/5f3da36f4847cf3d70d8ab7b/1597875072036/wheaties_robert.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5f3da36f108f5d1557ab8a1a/5f3da36fe9a0fa490b582780/1597876008575/wheaties_katie.jpg Portfolio This project was for a United Way annual event, in which the theme was “Champions of the Community.” They wanted to play off of the famous Wheaties Cereal Box “Breakfast of Champions” slogan and picture their board members on the boxes (instead of athletes). I wanted to make them look as authentic as possible, right down to the bottom corners of the box where the net weight and nutritional call-outs would be. (the sizing is off on a couple of them because we had to use existing photos that were supplied) https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/5bc68da64785d32e9b2cbe2e/5bc68da6e4966bfadc0894c6/1540176878034/HHAC_50thAnn_e-vite_18.jpg Portfolio Electronic invitation for local non-profit organization. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/t/5bca0a6c104c7b30a75764c7/1539968164072/fs+associnvite+09_1.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/t/5bca0ad69140b7522411a5fc/1539968132577/tuna+brochure_cover+closed.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/t/5bca0b41b208fcae320ce5e3/1539968092718/bsc_invite+cover.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/t/5bca381c24a694c62309de2f/1539985776849/mohonasen+home+show+program_1.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/t/5bca512c15fcc07b05560625/1539985722890/tpi+folder_cover.jpg Portfolio https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/t/5c5215350e2e725589da5afb/1540000221400/ Portfolio - Wildwood 50th Anniversary Program Ad An ad commemorating the 50th anniversary of Wildwood Programs, a local organization that empowers and enables children and adults with neurologically-based learning disabilities, autism, and other developmental disorders to lead independent, productive and fulfilling lives. The image with the Wildwood logo silhouetted in the sun rays speaks to the “ray of hope” and “guided path” referenced in the copy. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/t/5c522056c2241b841f035121/1546280195049/ Portfolio - Central Market Coffee Company The direction for this gourmet coffee line was to portray an authentic “straight from the farm, coffee bean grower” type of image. I found an incredibly talented artist named Filip Yip to create an illustration of farm workers picking coffee beans “in a far away land” in the style I had envisioned. FOLLOWING ARE OTHER ELEMENTS CREATED FOR THE IN-STORE DISPLAY TO COMPLETE THE PROGRAM. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/t/5c5dd0d9e79c70c935faa67c/1540180627947/ Portfolio - "Laura" Making Strides Against Breast Cancer - AWARD WINNER In the past, we had featured teammates who were breast cancer survivors on our promotional materials for Making Strides, with a positive message of survival. In this case, we had sadly lost one of those beloved teammates, so I thought a change of direction, highlighting instead that she had lost her battle, would be more emotional and compelling, and would urge people to donate in our stores, or participate in the walk. This resulted in a 47% increase in pin-up donations, and won a National Grocers Association award for “Best Public Service Campaign.” Assets included window posters, register signs and newspaper ads. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/t/5e8f71278ce31e2e57415691/1548887148207/ Portfolio - Drums Along the Mohawk Drum Corps Competition We needed to capture the essence of drum corps in an exciting way to not only attract our target audience, but also those who might not otherwise have an interest in it. Incorporating their tagline of “power, passion, precision” and dramatic performance photos from different corps was a sure way to draw people in and create interest in this event. https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/t/5eb1e025ba4b962488d3c337/1539455439296/ Portfolio - Bus Stop Club Logo redesign for non-profit organization that offers support for siblings of children with serious illnesses, disabilities or other special needs, in the form of various activities, events, counseling and more. I wanted to convey the image of children connecting and caring for each other, while incorporating the graphic of a school bus stop sign. https://www.djdesigns-deb.com/about daily 1.0 2020-04-09 https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/t/5bce3e17419202d09f644294/1540242980930/web+site+square+logo.jpg About https://www.djdesigns-deb.com/contact-me daily 0.75 2019-10-20 https://www.djdesigns-deb.com/testimonials daily 0.75 2020-03-27 https://www.djdesigns-deb.com/awards-honors daily 0.75 2019-10-07 https://static1.squarespace.com/static/5bc22d09e8ba44e58681e551/t/5d9bbbe10762f60ff25f0da3/1570487279550/awards_no+year.jpg AWARDS